Setting the Standard
Why Ethics Matter in Real Estate
Your Interests are our only interest
The truth of the matter is that most realtors take the responsibility of becoming a realtor seriously – that is to always put their clients’ best interests above all else. But somehow along the way, an unfortunate and unflattering stereotype has developed around what it means to be a “realtor” and we want to help change that.
We believe that a client should never have to wonder “Are commissions the only thing that matters to my realtor?” or “Does my realtor really care about what’s best for me and my family?” By thoughtfully using the word “ethical” front and centre, we are not only letting you know what you can expect but we are also reminding ourselves the standard to which we must always maintain.
After all, buying and selling a home is challenge enough, without having to wonder if your realtor is working for you and your family’s best interests. When working with the Ethical Group Real Estate Team that’s a given, not a question.
51% of Canadians
believe that commissions are a realtor’s only priority.*
91% of home buyers
consider good business ethics, empathy, patience and active listening as the top “must haves” when choosing a realtor.*
* Source – Remax Canadian Real Estate Industry: Consumer Sentiment Survey – 2021
Our Core Values
For the Ethical Group Real Estate Team our core values are our north star and guide our practice.
Integrity & Transparency
Integrity means doing the right thing in every circumstance, with honesty, respect and accountability. Whether it is good or bad news, we respectfully deliver the straight goods, the implications and the options for the right solutions to meet the best interests of our client. It is the cornerstone of our words, actions and reputation.
Empathy
We know that buying and selling a home is a stressful and emotional time, so we will always put ourselves in your shoes.
We take the time to understand our clients concerns, fears, perspective and motivations and act accordingly. It’s your home and your future. We are here to guide you to best possible result to get you there. Respectfully earning your trust to create a memorable client experience is our goal.
Accountability
Say what you do and do what you say. A nd do it in a manner that is respectful of other people’s time, feelings and situation. If you aren’t going to do it, don’t say it. Its all about expectations and managing them accordingly.
Humility
Maintaining a healthy dose of humility keeps us open and curious. We know that there is always an opportunity to learn from anyone & anywhere, to seek and provide honest feedback, to learn from mistakes and successes in equal measure, and to never underestimate our competition. It keeps us on our toes and at the top of our game.
Courage
In the face of difficulty and challenges, we don’t let it slow us down. We recognize that difficult times can be an opportunity to grow and expand our horizons, allowing us to become better at what we do and who we are as people. We face the fear and do it anyways.
Teamwork
As individuals, we come together as one to efficiently accomplish a common goal. As a team, we not only ensure that we do our part, but we always willingly offer help to our teammates in any way necessary to create the best possible outcome. Our confidence in our ”team” concept is so unflappable that asking for help should be considered a given, not a burden.
Who are we?
It takes a dedicated team to uphold and drive these values and bring you the best
Robert Lee
Realtor - PREC / team leader
Team Co-Founder
7 times Presidents Club Member (top 1% of all Greater Vancouver realtors), 16 times Gold Master Medallion Member (top 10% of all Greater Vancouver realtors), Robert – as the Ethical Group Team Leader – applies his 30 years of experience, knowledge, skill, and insight as a real estate agent to each and every client transaction brought in by the team. Known for his professionalism and for achieving great results for his clients, his involvement with every client ensures a smooth experience and successful results when working with the Ethical Team to buy and sell your home.
Areas of Expertise : Vancouver, Downtown, Richmond,
Christopher Lee
Realtor / Team Co-founder
Marketing Specialist
Christopher is co-founder of the Ethical Group Real Estate Team. It was his passion for honesty, integrity and ethics, along with Robert’s natural approach to client relations that drove the creation of the Ethical Group Real Estate Team brand and its approach of prioritizing client needs over profit . Christopher brings 20 years of high-level agency marketing & sales experience and a down-to-earth, friendly, professional approach to working with you – our clients – while helping you achieve your home buying and selling goals.
Areas of Expertise: Downtown Vancouver, North Vancouver, West Vancouver, Sea To Sky Corridor, Squamish, Pemberton
Landon Lee
realtor / strategist
A sales & marketing whiz, Landon prides himself on his ability and drive to get the best possible results for our clients. Continually honing his skills as a sharp strategist and negotiator he uses this to the advantage of our valued clients. Landon is a graduate of the BCIT Marketing & Sales Diploma Program and has over 7 years of highly successful, proven sales experience.
Areas of Expertise: Burnaby, Coquitlam, New Westminster, Surrey
Tony Nguyen
Digital Marketer / Non Licensed
Digital Marketing and Technology Specialist. Tony has spent the last 15 years analyzing people, products, and businesses. He’s passionate about understanding the customer problems and finding valuable solutions. He’ll bring this business and technical acumen to support every step in your real estate adventure
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